Making its debut in June was Shattered magazine. Touted as the “first international women’s business magazine,” Shattered attempts to gain the attention of businesswomen in the United States, Canada, the United Kingdom, Singapore, Australia, Hong Kong and South Africa, and launches with an initial circulation of 75,000. Julie Ros, who doubles as the magazine’s publisher and editor in chief, stresses Shattered will fill a much needed void for successful women everywhere.
“Coverage of women in business tends to focus on a few female corporate superstars and on the difficulties women face in juggling career and family,” she says. “There are no titles that portray successful women in business as the norm. Shattered is that magazine.”
Boasting a glossy, oversized look and a masthead consisting almost entirely of women, the magazine’s first issue features content ranging from wealth management to work-life balance to intellectual property in China.
Launch date: June 2006
Target audience: Professional women worldwide
Fast fact: Shattered is available in seven countries including the United States, Canada, the United Kingdom, Singapore, Australia, Hong Kong and South Africa.
Q&A with Julie Ros, publisher and editor in chief, Shattered
Q: What was your background in publishing prior to launching Shattered, and how did the idea for the magazine come about?
A: I’ve been a financial markets journalist for 17 years. I founded a publishing company in London seven years ago for the foreign exchange industry. We have the leading monthly magazine for the foreign exchange industry, Currency Trading, for the wholesale markets. So we are [distributed] to banks and hedge funds around the world. We also produce … a series of conferences called 4X Networks, which take place around the world every year. And we publish a newsletter for a global foreign exchange industry association that has 15,000 members globally.
After seven years of focusing on foreign exchange … I came up with the idea for Shattered, which is a business magazine for and about women. I’m headquartering [Shattered] in New York because, although it’s a global market, the U.S. market is really going to be a strong part of our [audience] because of the … progressive views on advancing women.