Q: Can you reveal any advertisers who have signed on board so far?
A: … You never know how easy it’s going to be to penetrate, but people have been welcoming us with open arms, and I think it’s because they know that something’s missing in this space, and they like what we’re saying. Joining us in the first issue will be Fujitsu, T-Mobile, Dell, HP, UPS, Accu-quote … so it’s a nice representation.
Q: In one sentence, how would you sum up your targeted reader?
A: Motivated businesspeople looking to improve their performance both at work and at home.
Q: What magazine are you most likely to take on a train ride or a flight?
A: Wine Spectator. It’s a great magazine. I love wine, I love everything about the [wine] culture. It’s always a must-read for me.