A Step-by-Step Plan for Going Green
Twenty-two book production and paper managers from large trade houses, university presses, religious and other specialty publishers gathered on March 8 for a Green Press Initiative (GPI) educational session on environmental options for publishers, held during the BookTech Conference and Expo at the Hilton New York, to explore how to set and reach environmental goals.
Tyson Miller, program director of the nonprofit GPI, led the session, which featured Shona Burns, executive director of production for Chronicle Books, and Deborah Bruner, director of production at Cornell University Press, as discussion leaders.
Burns and Bruner, along with 78 other U.S. publishers, have committed to the standards set by GPI to preserve endangered forests and the conservation of natural resources, to use papers with high post-consumer waste (PCW) recycled content and fibers certified by the Forest Stewardship Council (FSC) in book manufacturing. Publishers who participate in the GPI initiatives must either make a formal commitment or develop a paper policy following GPI guidelines, and they have to implement the goals they set in three to five years.
During the roundtable discussion, Burns and Bruner reviewed the process they undertook to implement these goals, while other publishers in attendance added anecdotes from their own experiences. The main steps stressed by the presenters were:
• Make time to become educated about using PCW paper and consistently move the process forward.
• Communicate with and get a commitment from management and staff.
• Engage your printers, merchants and mills in the research and solutions.
• Partner with printers to test new papers and encourage other publishers to do the same.
• Communicate your commitment or policy to the mills and inform them of your preferences/suggestions for papers.
Other important issues and possible solutions addressed include:
• Push for price parity with your printers by holding strongly to your environmental goals. Use your paper policy commitment as a tool.