A Trusted Companion
Mary Engelbreit's Home Companion enriches the lives of readers with practical content and vibrant ink on paper.
Flipping through the pages of Mary Engelbreit's Home Companion, the reader finds an enriching mix of practical crafting and comforting artistry. Your attention may be drawn to a decorative pictorial, a profile of a regional artist or a menu fit for a Venetian-themed dinner party. Or perhaps you find yourself reminiscing of youth while gazing at the hand-crafted paper dolls inserted into the magazine on heavy stock that entices you to grab the scissors and play.
The articles in its pages are useful, charming, whimsical and inspiring. And the reproduction of its photography and original illustration lends this publication to collecting. It's not a magazine easily tossed into your recycle bin.
"I think we're blessed with really wonderful demographics," notes Executive Editor Barbara Elliott Martin. "They're 99.9 percent female, although I'm looking for the two guys in Iowa who subscribe. …
"Men who are interested in the arts and design do read our magazine, although most pick up their wife's or sister's copy. Our primary reader is a woman in her late 40s; she has an income in the $70,000 range. She's college educated, and I believe that we have a good mix between the professional working woman in the workforce and the working woman at home," explains Elliott Martin.
A simple approach to life's simple pleasures
Mary Engelbreit's Home Companion's editorial mission is simple, according to Elliott Martin: "We offer easy-to-do things that enrich [our reader's] lives with art."
"Just who is Mary Engelbreit?", you ask. She's an artist and illustrator who got her start designing greeting cards. Throughout her career, according to several of her staff, she's shared her art with others in an altruistic but enterprising way. Now, as a magazine publisher, Engelbreit spends an equal amount of her working hours on developing her business model and belaboring over her design table. Each bi-monthly issue of the magazine is adorned with a hand-illustrated cover, those beloved paper dolls and tiny illustrations sprinkled throughout the department pages—all creations of the artist.