A Virtual Room of One's Own
SCP Communications discovers that cyberspace is the place for convenient creative collaboration.
SCP Communications provides constant care to the pharmaceutical and health-care industries through its production of medical communications and publications. Founded as a publishing company in 1982, SCP now comprises four divisions: clinical research, journals and custom publishing, continuing medical education, and marketing programs and meeting planning. Company operations are based in New York City, with additional locations in Darien, CT; Melville, NY; and Philadelphia.
While SCP's editorial groups focus on flesh-and-blood matters, the company's New York City creative team has developed an interest in an incorporeal entity—the Internet—as a production workflow tool.
Expanding its Internet involvement beyond Web design and e-mail communications, the staff has begun to explore Web-based creative collaboration and project management. Recently, the company executed a project utilizing Same-Page.com eStudios, a Web site (www.same-page.com) de-signed to facilitate online collaboration. "We started using Same-Page.com in March for a corporate identity campaign," recalls SCP Art Director Dorothy Hoban. Working on an Apple Power Mac G4, Hoban designs brochures, PowerPoint presentations, invitations, monographs, workbooks, posters and other materials for SCP's marketing programs and meeting planning division.
The Same-Page.com-enabled campaign (which includes SCP corporate identity, brochures, pocket folders and exhibit booths) was initiated with Premier Research, a recent SCP acquisition. "Premier Re-search wanted to keep its own identity and name," Hoban notes.
The trick, then, was to design materials that preserved the Premier Research identity, yet communicated the business as part of the overall SCP brand. To accomplish campaign unity, Hoban used illustrations created by Dave Cutler for both Premier- and SCP-branded materials.
"Dave had done some illustrations for a publication I worked on at Cliggott Communications, which was acquired by SCP in 1998," Hoban remarks. This time, Cutler came to Hoban both as an illustrator and as vice president of Same-Page.com. Hoban was willing to give the site a try—and was thankful for the opportunity.