Ad Spending on Consumer Magazines Up, B-to-Bs Down, in 2006
Advertising spending on consumer magazines rose 3.9 percent in 2006, according to preliminary figures released this week by Nielsen Monitor-Plus, an advertising service of The Nielsen Company. Business-to-business titles saw a 0.2-percent decrease in advertising dollars in 2006, however.
Ad spending increased across almost all of the categories of media tracked by Nielsen Monitor-Plus, led by the Internet (35-percent increase). Local newspapers saw the largest drop-off, with a 3.6-percent decrease in ad revenues in 2006 compared to 2005.
“Total U.S. ad spending continues to grow, with the Internet, Spanish-language [television] and outdoor [ads] leading the way,” said Brian Lane, senior vice president of client strategy and product development management for Nielsen Monitor-Plus.