Adobe Drives 100 Million Digital Publication Downloads
“Esquire's first priority on the iPad has always been to use its technological capabilities to meet our creative potential,” said David Granger, editor in chief of Esquire. “Since we started using Adobe Digital Publishing Suite, we've been able to do more—more funny stuff, more crazy interactivity—in a stable environment. And we've been able to grow—bringing our Big Black Book to the iPad and, more important, creating Esquire Weekly, our digital-first, tablet-only magazine. There's more to do with the tools and we look forward to doing it.”
The growth of brands and corporations using Digital Publishing Suite to accelerate their mobile marketing has increased 30% in the last 6 months alone. From sales tools and training materials to brand engagement, retail catalogs and customer communications, businesses are using mobile devices to engage their customers and shoppers with immersive, interactive apps. These apps deliver both immediacy and ongoing communication, drive longer engagement times and deliver more extensive information to positively inform purchase considerations, when compared to traditional digital channels such as the Web.
“Adobe Digital Publishing Suite allowed us to launch our new crossover SUV with a splash, engaging our customers with app content on iPad, iPhone, Android tablet and desktop computer,” said Boris Petrovitch Njegosh, brand designer at Renault. “Produced in little over a month, the interactive Renault Captur app uses audio, video, and spectacular animations that brought our campaign to life in a new way. It is just a beginning and brings us new opportunities for our whole publishing portfolio.”
“The digital platform we created using Adobe Digital Publishing Suite has resulted in interactive content for the iPad that lowers production costs and allows our network of real estate professionals to access the most up-to-date brand information for listing presentations and deliver our brand message to our clientele in a way that is unique in this industry,” said Wendy Purvey, chief marketing officer of Sotheby’s International Realty Affiliates LLC.