Adobe Partnering With Samsung on New Marketplace “Papergarden”
Adobe announced today a partnership with Samsung on a new digital magazine marketplace called Papergarden. The marketplace will come installed on the upcoming Samsung Galaxy Tab S tablet devices. With the service, Adobe hopes to leverage the DPS Native Android Viewer and streamline the purchase experience. Readers will be able to fully preview, view pricing, and purchase single issues or subscriptions without having to first install the magazine app.
"It will be much more intuitive experience for readers accessing content within the service," says Lynly Schambers-Lenox, group product marketing manager for Adobe. "It will be also be a benefit for publishers who are marketing their titles within this new magazine service."
Papergarden will feature magazines from leading publishers such as Condé Nast, Hearst Magazines, National Geographic and Wenner Media. However, also of note is that the service will be limited to magazines rendered with Adobe DPS. This of course raises the question of where Tab S users should turn if their favorite magazines aren't published on DPS.
"Samsung is excited to have partnered with Adobe to use Digital Publishing Suite to build the new Papergarden application. Samsung's new magazine service, Papergarden, enables users to view a wide range of top-tier magazine titles exactly as the photographers intended, reproducing colors just as vividly and accurately as the print versions," said Daniel Park, senior vice president of Samsung Electronics' Media Solution Center. "Papergarden is tightly integrated with the robust DPS native Android Viewer and strives to deliver a highly engaging service that will delight Samsung Galaxy users in its purchase simplicity and interactive content experience with an optimized viewing environment for interactive digital magazines."
Adobe also announced improved CRM integration and enhanced push notifications. See full release below.
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Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.