Adobe Partnering With Samsung on New Marketplace “Papergarden”
SAN JOSE, Calif. - June 13, 2014 - Adobe (Nasdaq:ADBE) today announced a major new release of Adobe Digital Publishing Suite (DPS), which includes innovations in sales enablement and content marketing functionality, among other new features. The new release extends DPS' capabilities as a critical, enterprise mobile app publishing platform for sales- and marketing-driven organizations that wish to use apps as part of their mobile marketing strategy. In addition, Adobe announced DPS is the only publishing platform supported on Samsung's new magazine service, Papergarden, on the just announced Samsung Galaxy Tab S tablet devices.
Powerful Sales Enablement through CRM Integration
DPS can now be integrated with leading CRM platforms including Salesforce1 Sales Cloud. Automatic tracking of content shared from a DPS sales enablement app during a customer meeting is recorded directly in a CRM solution. This enables marketing and sale management teams to more effectively evaluate the impact and success of content to drive improved sales performance and faster close rates.
"An enterprise agreement between a sales organization and a customer can take six to 12 months to close, depending on complexity of the solution and deal size. We are seeing savvy CMOs invest in sophisticated CRM, CMS and other marketing automation technologies to accelerate the pipeline and close deals faster," said Nick Bogaty, head of digital publishing, Adobe. "At Adobe we are continuing to find ways that enable marketing and sales organizations to succeed through solutions such as DPS by giving them tools and technologies to more effectively market, sell and service their customers."
Advanced Features in Digital Publishing Suite
Additional new features announced today in DPS include:
- Improved mobile content experiences: New Required Folio Updates ensure that app users get access to new content without having to specifically download updated folios or take additional action. This is especially critical for internal facing sales enablement, human resource, and corporate communication apps which require accurate, timely information be served as soon as available.
- Deeper audience targeting: Enhanced Push Notification service with deep linking can be used in conjunction with Adobe Analytics to target specific articles within an app to specific user segments. Selected users can tap on a text notification, which directly jumps them to a pre-defined article within an app for deeper engagement.
- Enhanced in-app promotional capabilities. New Folio Showcase feature better enables promotion of new content by showcasing it for download in a prominent position within a standard library to draw user interest and attention. Highlight new product catalogs, sales materials or other communication content within DPS apps.
- Broad reach of content across leading mobile devices: New support for folio rotation, pan & zoom, image sequence and more through the native Android Viewer ensure that organizations can deliver interactive, branded experiences consistently through DPS native viewers on iOS, Android and Windows 8.1 mobile tablets and phones. Companies can further leverage other critical features on iOS and Android including support for HTML content, custom store and libraries, restricted distribution, entitlement and access to robust analytics.
Support for New Samsung Papergarden Magazine Service
Adobe is also announcing support for the Samsung magazine service, Papergarden. This new marketplace will be installed on the upcoming Samsung Galaxy Tab S tablet devices and fully leverages the capabilities of the DPS Native Android Viewer. Within the Papergarden app, users will have access to a rich array of magazines from leading publishers such as Condé Nast, Hearst Magazines, National Geographic and Wenner Media rendered with DPS, and the ability to see a list of publications to which they currently subscribe. Through tight integration between the Papergarden app and DPS, the purchase experience is simple and intuitive, allowing readers to fully preview and immediately purchase single issues or subscriptions without having to first install the magazine app from the Papergarden service.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.