On the Fast Track
Mansueto Digital's latest venture is FastCompany.TV, a network highlighting technology trends and innovators. The channel was developed with celebrity blogger Robert Scoble, who serves as managing director. His Scobilizer TV, already well known among the tech crowd, features interviews with people who develop or influence the course of new technologies. The show is currently joined by Fast Company Live, which allows viewers to ask interviewees questions in real time; WorkFastTV, which examines productivity issues; and the more lifestyle-oriented PhotoCycle.
With the spread of broadband and dramatic decreases in video-
production costs, the time is right for FastCompany.TV, Scoble says, adding that emerging interactive media capabilities also make the network a good fit with the aspirations of FastCompany.com.
"We did a video with Elon Musk, chairman of the board of Tesla [Motors], and we had about 1,000 people participating live with a cell-phone produced video," Scoble says. "MySpace, Microsoft, Facebook, CERN and many other interesting conversations have been on FastCompany.TV already that match what you'd read in a cover story in the magazine. In the future, you'll see journalists from the magazine show up on our shows, and other ways to build a tie into the overall approach of FastCompany.com and Fast Company magazine."
Emerging From Inc.'s Shadow
According to Osekoski, when Joe Mansueto bought Fast Company and Inc., there was little doubt that the latter would continue publication, while the future of Fast Company was definitely up in the air. Executives realized that the magazine needed a separate, though related, identity if it was to survive.
The missions of the magazines are different, she says, with Inc. more of a service publication for small-business owners. "Inc. is very much ‘how I did it,'" she says, while Fast Company focuses more on "how an idea was created and the spirit behind the idea."