Amazon and Universal News Featuring Magazines Using Recycled Paper
Amazon and Universal News will run the "Better Paper for People and Planet" online promotion highlighting magazines that use recycled paper, under a major push by Green America's Better Paper Project and Next Steps Marketing.
The promotion will feature a diverse range of magazines that print on post-consumer recycled paper. Both Amazon and Universal News, which is the largest independent magazine retailer in New York City, have extended premium placement and unique pages on their sites to highlight and promote these magazines, in conjunction with Earth Day.
Twenty-eight magazines that use recycled paper -- including, Shape, Mother Jones, ReadyMade, Body + Soul, Nickelodeon, Make, Natural Home and Everyday With Rachael Ray –-- are also featured on a special "Recycled Paper Magazines" section on Amazon.
Twenty-six titles are featured on www.universalnewsondemand.com. Universal News plans to eventually host an ongoing green page to help build awareness and sale of these magazines.
"Every day is Earth Day for these publishers. In tough economic times, they continue to show leadership by printing on recycled paper. We are thrilled that we able to continue to reward them for their efforts by partnering with Amazon, the biggest online retailer. Through this partnership we have greatly expanded their reach and awareness among consumers,” says Máire Walsh, director of client services at Next Steps Marketing.
"This step by the biggest online retailer is a crucial component of rewarding those magazines that are taking very real steps to reduce climate change and deforestation by using recycled paper," says Frank Locantore, director of the Better Paper Project of Green America.
A more comprehensive list of magazines using recycled paper and sustainable production processes is available at Green America's Better Paper Project Web site.
The Better Paper Project and Next Steps Marketing are working to expand this promotion to other online and retailer properties in order to recognize and promote the achievements of magazines committed to environmental leadership.