E-Media Strategist: A Controlled-Circ App Strategy
The strategy outlined here allows controlled-circulation publishers to get their feet in the app business with minimal risk, effort and cost—and with a solid business strategy that grows the overall brand while keeping things simple. As app development matures, tablets become more widespread, and the numbers justify it, publishers can then expand to a more intricate app strategy with much more confidence and assurance of a positive ROI. PE
Eric Shanfelt specializes in practical revenue-generating strategies for publishers. Read his blog at eMediaStrategist.com where he often responds to comments via his BlackBerry or iPod.
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Eric Shanfelt is the founding partner of Nearview Media, a consulting firm that helps publishers with their digital revenue, audience and platform development. Eric is a 25-year digital media veteran and has been the Chief Digital Officer for several large publishing companies. You can reach Eric at firstname.lastname@example.org.