An Industry Milestone
This issue—the first with our new name and expanded editorial coverage—marks a milestone. For almost 20 years, this magazine has covered print publishing. Sing the praises of print as we may, there's no denying the fact that print is no longer an only child. It may remain the favorite child among those of us who love it so, but we will still need more plates at the dinner table.
Our new name and expanded coverage better reflect this new multichild publishing family. And it is perhaps the biggest symbol of change in this industry.
Whether you're a president, CEO, VP of manufacturing, production or online publishing, or a publisher, you have new responsibilities in your growing family. You need to step up fast with short- and long-term solutions.
For some, multimedia content-delivery is just a twinkle in their eyes. But some are already producing digital editions, mobile content, television and radio programs, webcasts, podcasts, books, you name it. Most are somewhere in between. And most are anxious about the changes.
With all the new siblings, print's exact place in the family has inspired some debate. "The biggest challenge in the marketplace is the perception that everything is going digital and the question over print's role going forward," says Mike Federle, group publisher of Fortune Small Business, in the feature on page 38. "The idea that print isn't or won't be a reader's preference is actually founded partly in perception … there are those who will always want print. Yet, some would say this … is based largely in reality when looking at where ads are going for some publishers."
As one generation passes its reading glasses down to another, uncertainties arise about what the new generation will want to read, and how and when they will want to read it. And with so many information sources available to readers, how do publishers get them to choose their brand—in any medium?