From the Content Director: An Opportunity to Innovate
In this digital era of constant, inevitable change, all of us in the publishing industry must grapple with figuring out how to adapt, and we must determine what it means for us, our skills, our products. I've seen many industry professionals rail against change, clinging all the while to established business models and practices. In the face of change, we must change.
When I was complaining recently to a colleague about what I perceived as a whining attitude, she turned my complaint into a slogan: "Stop whining and start winning!" There's nothing I hate more than being told that something is being done a particular way because "that's the way we've always done it." If the old models aren't working, then it's time for new models. Stop whining and start winning! Or, as Cher emphatically told Nicholas Cage in "Moonstruck" as she slapped him across the face: "Snap out of it!"
I recently had the chance to speak with someone who has most certainly snapped out of it. Charlie Melcher is President of Melcher Media, a long-time book packaging company whose creative endeavors have drifted into new arenas, spurred by the onset of the digital age. There are those who would call Charlie Melcher a visionary for the unique way of synthesizing the developments and forces he sees acting around him, defining and describing them, and shaping them into something tangible that can be shared and enlarged upon by a wider group of people.
In his latest project, Melcher's vision has cohered around the question of understanding the mechanisms of how we create and share stories, digitally and otherwise, and how this plays out in various facets of the media world. The project culminated in a conference held in early October of this year called "Future of Storytelling."