Insights at a Glance
Best Management Tactic: My management style has always been to hire smart people and let them run their own business, and to create an environment of integrity and congeniality.
Biggest Challenge as Vice President and Group Publisher: … To ensure our print, online, events and broadcast sales efforts are keeping at just the right pace with our clients’ integrated marketing needs.
Keeps You Up at Night: The responsibility of serving an audience of more than [34 million] people.
AARP Publications’ Biggest Strength: We are the only media franchise created for and about 50+ Americans. That, combined with our unparalleled reach through our publications and our other media, makes us the leading choice for companies who want to reach and impact the 50+ market.
Fastest Growing Product or Segment: Even though we just launched two syndicated television shows and relaunched our Web site, our fastest growing product is our lifestyle publication, AARP The Magazine. In the past year alone, our readership grew by 2.8 million readers—or over 7,500 new readers per day—to a total of 34+ million [according to MRI data, Spring 2008]. 50+ has also just become the new online majority [MRI data, Fall 2007], so we are making sure to connect with our audience everywhere they are.
Related story: Publishing @ 50+