Bluff Gambles on Online Future
In addition to an editorial team offering poker fans several news updates each day, the site boasts video clips with tips from professional players, blogs written by some of the game’s most well-known celebrities, poker rules, discussion forums, player features, interviews and rankings. The site also offers archived episodes from Bluff Poker Radio, a radio show broadcast on Sirius Satellite Radio every Monday and Wednesday. The radio show is even available free for download on iTunes.
“We had the foresight to say, ‘Hey, people will listen to poker on the radio’ … and people laughed and said, ‘There’s no way people would listen to poker.’ But they said the same thing about people watching poker, and now there’s poker on TV every night on any given station. ...”
Morris points out that not only does the radio show help promote the Bluff brand, but the company also shares the show’s revenue with Sirius.
The dynamic content offered at BluffMagazine.com is certainly nice for its audience—poker enthusiasts—but Morris says the anti-gaming legislation has made his pitch to advertisers a much more difficult one.
“Our philosophy has changed a lot over the last two years. With the unlawful gaming act, a lot of our advertisers have pulled out of the U.S. in terms of taking bets from U.S. players, or they don’t want to do any offline type of marketing,” he says. “So it’s more imperative and important than ever that we create an online presence that will allow us to still get [their] advertising dollars in.”
The Coolest Thing Ever
Bluff Media’s latest venture is the Coolest Thing Ever (no, really, it is). This past December, Morris and Kleid purchased ThePokerDB.com, a comprehensive tool allowing players to track online poker tournaments and other players. Now calling it the “Coolest Thing Ever,” Bluff is in the process of re-tooling the product, which already has great appeal among online players and has driven a massive amount of traffic to BluffMagazine.com, Morris says.