Bluff Gambles on Online Future
“We saw this as a unique opportunity to bring more traffic to our site, because ThePokerDB.com is a very well-respected site, but it never really marketed itself,” he says. “We see a lot of potential there. … We know this is going to make our site a lot more sticky.”
He points out that in the five days following the product’s launch, BluffMagazine.com saw its discussion forums’ membership nearly triple.
The product also provides Bluff with direct revenue. Although Morris says a price for the premium package is still in the works, he estimated the cost will work out to around $140 for one year of use. He declined to share revenue projections, but did mention at least one other premium product will be added to the site in the near future.
The site’s offerings require a staff of 10, a number Morris says continues to balloon. Like many publishers, he finds himself paying more attention to search engine optimization. “We do some search engine optimization in-house, but it’s probably an area that we’re going to take a look at more seriously during this next year.”
He adds that the site ranks highly on most search engines due to the sheer volume of continuously updated content.
So while some other publishers still struggle to develop profitable online business models, Morris’ cards are on the table.
“I didn’t really see this amount of success coming, but by the same token I didn’t see the unlawful gaming act coming either,” he says. “It’s definitely been a good year right now. I wouldn’t say we’re in any jeopardy of going out of business, we’re just not making as much money as we once were. And I think that will turn around.” Lucky for him, Bluff’s online business is booming, and Morris is gambling it will stay that way. PE