From the Editor: Are You Absolutely Positive?
I can't believe another year is winding to a close already; but maybe time passing quickly is, for once, a good thing. This year was, for many of us, at least better than 2009—which will be one of those years that, still an open wound now, lingers painfully in our memories for years and years to come. This year, too, left many in the industry struggling to get by, and plotting their courses back to profitability and growth. Hopefully, 2011 will be better still for all of us.
Knowing what to anticipate is difficult, however, with changes lurking around each and every corner. Print remains a strong foundation for many publishing businesses, though cracks have emerged—tiny and fragmented for some, gaping and threatening for others. Among the cracks, however, are new opportunities, like flowers emerging from a broken sidewalk.
Consumption of content on devices that consumers carry with them day and night (I know some even sleep with their beloved smartphones) has to be an opportunity for publishers. How can it not be? I still read print magazines, and love them, but since I purchased a Droid, I also am on news sites far more than I ever had been before—because I can be, whenever, wherever I want. I have read articles in newspapers and magazines that I never would have read otherwise. I can sit on my patio and search for an answer to the urgent question of why my clematis is looking like a black vine from a horror movie, and be led to articles on gardening magazines' websites (sites I will go back to in the Spring for more help with my black thumb). Or instantly find out via an article in The New York Times that the I-can-barely-speak-of-them-they-are-so-stinking-awful stink bugs, with which I waged a personal war for several weeks, were of national concern (just great).