AppWatch: A Look at What Publishers are Launching in the Mobile Space
The app content was conceived by House Beautiful staff and designed by digital marketing agency iCrossing, which Hearst acquired last year.
The sponsor, stainless-steel sink maker Blanco, benefits from in-app content that pairs different color countertops with color-coordinated Blanco sinks.
My Boat's Better Than Yours
App: New Sailboat Review
Produced by: Sail Magazine (Source Interlink)
Price: $2.99 (and sponsored by Vetus-Maxwell)
App Details & Features:
In the market for a new sailboat? Or just want to prove to the arrogant guy in the daysailer next to you that your boat's better than his? Well, for $2.99 (at iTunes), boat enthusiasts or buyers can access the New Sailboat Review app for the iPad, and browse 43 boat reviews—based on Sail Magazine's editorial experts' testing—of every production sailboat new to the market this year.
The app's interactive media includes more than 300 images, photo galleries, editorial video, boat drawings with zoom capabilities, special tools for boat comparisons and featured advertisers.
Especially handy—if you find out through the app that the arrogant guy's boat really is better than yours, or if you're simply a "ready-to-buy" mobile boat shopper—is the built-in dealer search.
Users can customize and compare their "favorite" boats, scroll through full-screen images, view editors' video reviews, and find comprehensive analysis of Sail's "2011 Best Boats" winners.
The New Sailboat Review iPad app, which is sponsored by marine products and services manufacturer Vetus-Maxwell, was designed by Sail and developed by Mediaworks, a division of Source Interlink Media. PE