Ascend Integrated Media Partners with Convention News Television
(Press Release) Overland Park, KS (January 7, 2011)—Ascend Integrated Media LLC, and its operating brand Ascend Media, announce that it will partner with Orlando based Convention News Television (CNTV) to provide both video news and exhibitor sponsorship opportunities to event and convention clients.
Convention News Television produces attendance-building promotional videos and daily news programs on-site during events. The videos are immediately posted on the client website, emailed to the client database, shown in the convention hotels and posted on social media networks. This provides the opportunity for clients of Ascend Integrated Media to communicate in a whole new way with their attendees and membership whether they are at the event or not. By serving in the additional role of advertising sales representative, Ascend can use its staff of 11 inside media sales specialists to interface with new clients and organizations in a way that builds revenue for both companies.
Cam Bishop, CEO Ascend Integrated Media explained the company's choice to partner by saying "We chose to develop this partnership with CNTV because we were impressed with the expertise of their team, the quality of their product, their rigorous processes and their drive to help associations and events communicate to their members with journalistic integrity. We are extremely excited with the potential of this new partnership. This is a natural product line extension for Ascend that will serve to compliment the work we create for our clients in print, on the Internet and in mobile environments. The synergy is compelling in that the video news program will be able to be housed and accessed not only on the clients' websites but on the event sites that we create, as well as on the mobile app."
The opportunities were just as compelling from the vantage point of CNTV. "Our partnership will offer show managers the strongest one-stop communications service in the convention and trade show industry," said Bill Peeper, Vice President of Sales and Marketing of CNTV. "We are proud to be associated with the industry leader in this field as demonstrated by their realization that online video is becoming a fundamental communication tool of the industry. We know their high standards of customer service are equal to ours and that our partnership will only benefit show managers seeking the best in quality and innovative communication services."