Press Release: Aufeminin to Acquire Livingly Media, Inc
Livingly will continue to operate under the leadership of Tony Mamone and Danny Khatib.
A strategic acquisition to keep pace with a fast-changing market
The acquisition of Livingly Media will position aufeminin as a major player in the United States, after the launch in 2013 of wewomen, a platform dedicated to fashion, beauty, psychology and fitness.
aufeminin is embracing the social trend by acquiring one of the most successful publishers on social media in the United States. Livingly's content received more than 15 million Facebook referrals per month in 2014 and its three titles currently have 2.6 million social followers. Together, aufeminin group and Livingly Media will reach over 7 million followers on social networks worldwide (Facebook, Twitter, Google+, Youtube, Instagram, and Pinterest).
Marie-Laure Sauty de Chalon, CEO of the aufeminin group commented : "This acquisition is a new step in our international strategy. Tony, Danny and their team have developed a unique expertise in building and monetizing audience form social platforms, half of it coming from mobile. Their expertise offers real advantages, as in 2014 for the first time, our mobile audience outstripped the desktop audience. We are thrilled to welcome them in our family."
Strong levers for growth
Thanks to synergies, Livingly Media and aufeminin will expand their expertise in:
- developing social audience
- customizing mobile solutions for clients
- creating brand publishing for advertisers
- improving user engagement
- scaling programmatic advertising
Creation of a new group
A year after the integration of My Little Paris, aufeminin group is pursuing its strategy in acquiring expertise in innovative and new territories.
The group in 2015 will represent an aggregated multi-device audience of 148 million visitors per month(*).
* Google analytics January 2015
Next publication: 11 March 2015, 2014 annual results
aufeminin is a top-tier digital content provider which posted revenues of €87 million in 2014. A limited company which is
80.8% owned by the Axel Springer Group, it is listed in compartment B of Euronext Paris (ISIN: FR0004042083, Ticker: FEM). The