B-to-b Magazine Revenues Down 6 Percent Through First Five Months of 2008
Through the first five months of 2008, business-to-business magazine pages have fallen off 8.33 percent versus one year ago, while revenues have decline 6.25 percent, according to a report from American Business Media (ABM) this week.
Sixteen of the 21 Business Information Network (BIN) categories saw revenue declines. Just five experienced growth, led by Aviation, Aerospace & Military, with a 7.63-percent increase and Agriculture, with a 6.7-percent increase.
“This decline is not surprising given the state of the economy,” said Gordon T. Hughes II, president/CEO of ABM. “However, the b-to-b event business remains relatively strong, up 2-4 percent, and both custom publishing and digital continue to grow at 20 percent. So as we look at the industry holistically, although it’s a tough year, b-to-b is resilient.”