Press Release: B-to-B Media & Info Industry Growth Rate Jumps 77 Percent in 2013
NEW YORK, April 16, 2014 - The results of the Business Information Network (BIN) Report for the full year 2013 were released today by the Association of Business Information & Media Companies (ABM) - a division of the Software & Information Industry Association (SIIA), the leading association representing the software and digital content industries. ABM's annual report finds that the business-to-business media and information industry revenue grew 4.8 percent last year, up 77 percent compared with a growth rate of 2.7 percent in 2012.
That growth represents an industry-wide level of business media and information revenue of $26.85 billion in 2013, compared with $25.62 billion in 2012.
The ABM BIN Report also measured industry revenue by segment from 2012 to 2013 and concludes that industry growth is increasingly being driven by gains in data-driven business intelligence and digital advertising. ABM data shows that, among industry segments, digital advertising revenue grew the fastest (22 percent), followed by data/business information (10 percent). In addition, revenue generated by events grew 3 percent, while print advertising fell 4 percent.
"Business-to-business media is sitting on a gold mine of customer data and business intelligence, and companies appear to be taking advantage of it," said ABM Managing Director Mike Marchesano. "B-to-b media companies are increasingly offering business intelligence with quality, actionable insight into customer behavior. Growth should continue as the media and information companies continue to blaze new trails as a result of recent acquisitions and partnerships with data and market research companies."
Just this week, NewBay Media purchased data firm Ratings Intelligence. In 2013, McGraw Hill Financial acquired 22 percent of research and ratings firm CRISIL, a $335 million deal; in January 2014, Farm Journal purchased Machinery Pete, a farm equipment data provider.
Marchesano continued, "The ABM BIN Report also reflects the media industry's successful transition to digital content. While events have remained the industry's largest revenue generator, we're seeing dramatic gains in data and digital ad revenue. These areas are more than making up for the decline in print advertising and leading to accelerating overall growth."
The ABM BIN Report considers four general sources of revenue: trade shows and conferences, or "events;" print advertising; digital advertising; and business information, or "data." From 2008 to 2013, the percent of industry revenue from events stayed in the 45-48 percent range, while the portion from print advertising decreased from 36.6 percent to 26 percent. During the same time period, data-driven revenue increased from 6 percent to 10 percent, while digital advertising increased from 11 percent to nearly 19 percent.
To compile its BIN Reports, ABM tracks business media revenue for print, digital, event and data channels on a quarterly basis. To access BIN data from 2013 and subsequent years, visit http://www.abmassociation.com/abm/Business_Information_Network.asp.
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.
ABM is a division of SIIA, the leading association representing the software and digital content industries. ABM has a rich 100-year history of serving the B2B media industry. Focused on the entire B-to-B business model - including data, events, information, marketing services and media - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. The 200-plus members of the ABM division reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues. For more information, visit www.ABMassociation.com.