IDG Communications CEO Bob Carrigan to Deliver Keynote at Upcoming Virtual Conference
Bob Carrigan, CEO of IDG Communications Worldwide—a longtime leader in digital publishing—will be interviewed in a special keynote event, called "Expanding Publishing Borders," sharing his insights on the modern publisher's path to success and his views on the future of a transient industry, during the free 2010 Publishing Business Virtual Conference & Expo, Sept. 16, which will explore the real digital content opportunities and best practices for publishers.
Carrigan oversees IDG's media operations, including online, print and events in 92 countries. Previously, he was responsible for business units in the U.S., including CXO Media (CIO and CSO), Computerworld, InfoWorld, Macworld, Network World, PC World, GamePro, Industry Standard, and IDG World Expo (Macworld Conference & Expo and E3 Expo). He also was senior vice president in the Interactive Marketing Group of America Online Inc. (AOL) during part of his more than 20 year media career.
Carrigan will address the efforts IDG (whose online and events revenue exceeded print revenue a few years ago in the U.S.) has undertaken to expand in a shifting publishing marketplace, such as its "Beyond Our Borders" initiative to help audiences more easily find IDG branded content online, as well as its IDG Tech Network, where IDG partnered with more than 300 independent publishers to create a major vertical tech ad network. He also will address the company's social media marketing efforts and the significance of social media to the company's growth.
In addition, Carrigan will talk about the company's growth areas, opportunity in the mobile market, the importance and value of customer data in today's publishing world, new services roles IDG has taken on to serve its advertising customers, as well as his perspectives on the future markets for events, digital content and print.
Well ahead of major industry shifts, in 2007, IDG began defining itself as a "web-centric information company complemented by expos, events and print publications."