IDG Communications CEO Bob Carrigan to Deliver Keynote at Upcoming Virtual Conference
Bob Carrigan, CEO of IDG Communications Worldwide—a longtime leader in digital publishing—will be interviewed in a special keynote event, called "Expanding Publishing Borders," sharing his insights on the modern publisher's path to success and his views on the future of a transient industry, during the free 2010 Publishing Business Virtual Conference & Expo, Sept. 16, which will explore the real digital content opportunities and best practices for publishers.
Carrigan oversees IDG's media operations, including online, print and events in 92 countries. Previously, he was responsible for business units in the U.S., including CXO Media (CIO and CSO), Computerworld, InfoWorld, Macworld, Network World, PC World, GamePro, Industry Standard, and IDG World Expo (Macworld Conference & Expo and E3 Expo). He also was senior vice president in the Interactive Marketing Group of America Online Inc. (AOL) during part of his more than 20 year media career.
Carrigan will address the efforts IDG (whose online and events revenue exceeded print revenue a few years ago in the U.S.) has undertaken to expand in a shifting publishing marketplace, such as its "Beyond Our Borders" initiative to help audiences more easily find IDG branded content online, as well as its IDG Tech Network, where IDG partnered with more than 300 independent publishers to create a major vertical tech ad network. He also will address the company's social media marketing efforts and the significance of social media to the company's growth.
In addition, Carrigan will talk about the company's growth areas, opportunity in the mobile market, the importance and value of customer data in today's publishing world, new services roles IDG has taken on to serve its advertising customers, as well as his perspectives on the future markets for events, digital content and print.
Well ahead of major industry shifts, in 2007, IDG began defining itself as a "web-centric information company complemented by expos, events and print publications."
"I can think of no one more perfect than Bob to keynote this very important event," says Noelle Skodzinski, conference program director and editorial director of Publishing Executive magazine. "Under his direction, IDG has been a true leader in digital content. It has been moving years ahead of the industry, anticipating shifts in the market and making changes that have helped the company evolve into the epitome of the modern publisher—with the focus on profitably delivering content and value to its audiences without being tied to a medium or method of distribution."
Carrigan will be interviewed by Chris Foster, president and COO of leading b-to-b publisher GIE Media and a member of the Publishing Executive editorial advisory board.
About the Conference
The Publishing Business Virtual Conference—which is free to attend—is appropriately titled "Digital Content Day @ Your Desk." It will address the most crucial issues facing publishing industry executives today, as they strive to develop profitable business models around digital content, and keep pace with new and emerging technologies, and shifting consumer and b-to-b marketplaces.
And, no travel is required to attend the event; the virtual show environment is essentially a visual depiction of an expo center rendered on attendees' computer screens via their Web browsers, so they can attend the show from their home or office computers.
They can visit the information booth or the exhibit hall to browse and chat with leading vendors, or enter the auditorium to attend educational sessions. In most sessions, attendees can ask the speakers questions. They also can see who else is attending the show and "chat" (via instant messages) with any attendees privately, as well as exchange virtual business cards to keep in touch after the show. A networking lounge enables attendees to participate in group discussions, and share their questions and insights with their peers.
To view the advisory board and conference agenda, and to register, click here.