Bobit Business Media CEO: “Last year was the worst year in our 49-year history.”
Skodzinski: Has your company restructured internally to adapt to a shifting marketplace?
Bobit: Late last year, we made a conscious effort to bring entire brand teams together for information sharing. We utilize a number of centralized support departments, and it's really easy for them to feel like they're not connected. We now have everyone who has anything to do with the brand-print, online, events and support-meet at least quarterly to review market conditions, short-term goals and processes. This has really created a team atmosphere within the organization. Compared to today, life seemed so much easier years ago when we were only publishing print magazines.
Skodzinski: What keeps you awake at night?
Bobit: I sleep a lot better this year than last, but our company is like a family to me and, frankly, I let a lot of day-to-day issues get to me. On top of that, I think about what we can do to be better positioned in a non-print world.
Skodzinski: What helps you sleep?
Bobit: "Seinfeld." I try to watch a rerun before shutting down to help me relax, but I'm now on my third go-around with episodes, so I may have to go back to reading. What really helps me sleep, though, is not having bankers or PE [private equity] guys breathing down my neck. We're fortunate to be closely held and debt-free.