Bonnier Corp. Named Publishing Innovator of the Year
Publishing Executive magazine, producer with Book Business magazine of the Publishing Business Conference & Expo, has named Bonnier Corp. as the Publishing Innovator of the Year for its innovation in magazine publishing. Bonnier was recognized at a special reception on April 4, during the 2011 Publishing Business Conference & Expo at the New York Marriott Marquis, Times Square. Approximately 70 VIP guests from the publishing industry-including executives from Esquire, The Onion, U.S. News & World Report, Merriam-Webster, Wolters Kluwer and Fierce Markets-were in attendance at the private reception, sponsored by Mirasol display technology by Qualcomm.
Bonnier Corp.—one of the largest consumer-publishing groups in America, with 50 magazines and related multimedia projects and events—has been a leader and example for the industry in digital publishing. Well before most, in 2009, the company launched the PopSci Genius Guide-a series of four fully interactive, special interest publications with unique content-to help lead and define the future of digital publishing.
Bonnier was exploring and testing ideas for the digital "magazine of the future," creating its Mag+ prototype before the iPad even launched last year. The Mag+ platform will be enhanced with a feature set that will allow users to socialize and use content in new ways. A new ad platform, created in partnership with Crispin Porter + Bogusky, will facilitate the creation of highly interactive ads that are designed to be both entertaining and service-oriented. The company also was one of the first to launch a magazine title on the iPad (Popular Science) in May 2010, and has followed that up with aggressive R&D work on tablets of all kinds, apps and the launch of its iPad-only magazine, Roadtrip. The first major digital-only iPad publication is fully devoted to the joy and freedom of a great road trip, according to Roadtrip's editor in chief.
This year, Bonnier will launch more titles for tablets, bringing the total to more than 20 by the year's end.
The company also launched the PopSci School Inventors Challenge for elementary, middle and high school students with the support of several sponsors. This has enabled Bonnier, and in particular its Popular Science brand, to support science in classrooms.
"Bonnier has been taking a leadership position in a time of significant industry transition, and setting the industry up to learn from its efforts," says Publishing Executive Editorial Director Noelle Skodzinski. "This is a great achievement, especially considering that today it can be difficult enough to keep up with industry changes, let alone to be a leader amidst them."
Among many Bonnier executives at the awards reception who were involved in the company's recent achievements was Gregg Hano, vice president and group publisher of Bonnier's Technology Group, who accepted the award on behalf of the company.
"We are in the early stages of what is certainly one of the most exciting, transformative times in the publishing industry, and Bonnier was thrilled to be recognized by Publishing Executive magazine as pioneers in this space," says Hano.
Scholastic Inc. was recognized by Book Business magazine as Publishing Innovator of the year for its innovation in book publishing and also recognized at the awards reception.
This is the third year that Publishing Executive and Book Business magazines, published by North American Publishing Co., have recognized Publishing Innovators of the Year in magazine and book publishing. Previous award recipients include Esquire magazine, Harlequin Enterprises Ltd., Time Inc., and HarperCollins Publishers.
Recipients often are nominated by readers of Publishing Executive and Book Business, and are selected by each magazine's editorial staff and editorial advisory board. PE