Show Notes: Branded Content Publishing Highlighted at 2013 Content Strategy Exchange
And despite the fact that MTV has very digital-driven branding needs, while the Rockettes seek an in-person, event-driven audience, a common theme emerged at the conference, says Seibert. "That was the great thing about the conference: We really did hit a wide spectrum of content producers. It came back to knowing your audience, understanding them, and creating a strategy around that."
Seibert hopes that attendees left with a game plan for creating or boosting their branded content strategies. "If you came and you didn't have one you weren't overwhelmed, but if you did you could go back and make sure you're on track," says Seibert, who is also a managing partner for content marketing firm Imprint.
The Custom Content Council is also collaborating with Publishing Executive on a content marketing panel discussion at the Publishing Business Conference & Expo in September. "Beyond Custom: Developing a Killer Content Marketing Strategy Content" will investigate the opportunities that branded content presents to publishers. The session will help participants find the best way to incorporate content marketing services from a strategy, revenue and workflow perspective, and identify best practices for publishers in this emerging sector. Seibert will join the session, as well as Dan Davenport, content director of Meredith Xcelerated Marketing (MXM).
For more information go to: www.publishingbusiness.com
- Denis Wilson
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.