Breaking News: Ziff Davis Media Names New President
Peter Weedfald, a 25-year veteran of the technology industry, was named president of Ziff Davis Media this afternoon in an announcement made by CEO Jason Young. The move is another step in Ziff Davis Media’s transformation into a digital media company and comes on the heels of the company settling its debt with creditors on Wednesday.
Weedfald is a former employee of Ziff Davis Media. He most recently held the post of SVP, CMO at Circuit City. Previously, he served as SVP, CMO of Samsung Electronics North America, where he was responsible for the company’s sales, marketing, product management and advertising of its $3.5 million U.S.-based consumer electronics division. Weedfald spent nine years at Ziff Davis Media in the 1980s, where he held a number of senior sales and executive positions at PC Magazine and other Ziff titles.
In explaining the choice, Young pointed to Weedfald’s unique business perspective and his familiarity with the business platforms of media, manufacturing and retail sectors of technology. “Peter’s arrival to Ziff Davis demonstrates the strength of our brands and teams and the incredible opportunity that we have ahead to leverage the powerful audience of 26 million technology and gaming buyers we reach each month,” said Young. “As Ziff Davis continues to expand its digital footprint, Peter’s expertise, passion and team-building leadership will be an immeasurable asset to the entire Ziff Davis family.”
“I’m honored and thrilled to be named President of Ziff Davis Media, and look forward to returning to the home of some of the most relevant and powerful global media brands in the technology category,” said Weedfald. “As a previous seller and recent buyer of Ziff Davis Media products, I personally experienced the incredible brand and demand building value the company delivers to marketers, globally.”
Weedfald’s career has also included stints as EVP sales/COO of Bigfoot Interactive; EVP, CMO and GM for Visual Appliances at ViewSonic Corporation; and SVP & publisher at IDG’s Computerworld.