Press Release: CDS Global Now Managing Print, Digital Magazine Processing for The Atlantic
DES MOINES, Iowa & WASHINGTON - March 11, 2015 - CDS Global announced today a business process outsourcing partnership with The Atlantic, working with the publication on order and customer management solutions to support the magazine's print and digital content offerings. CDS Global is providing The Atlantic with full-service magazine fulfillment, including digital marketing services, multichannel customer service, mailing services and circulation analytics.
Since its inception in 1857, The Atlantic has evolved into a multimedia brand, respected for illuminating coverage of politics, business, technology and culture that is of and for the American idea. On the foundation of its editorial strength and credibility, The Atlantic has defied the media industry's prevailing declines in both print and online. Single-copy newsstand sales jumped 17 percent in the second half of 2014, and traffic to TheAtlantic.com has reached record levels, with October to December 2014 the strongest three months of consecutive traffic in the site's history. The Atlantic had record revenue in both advertising and events in 2014, and is poised to continue that growth this year.
As the brand continues to grow its portfolio of digital, print, event, social and mobile platforms, it has asked CDS Global to bridge back-office print and digital functions. CDS Global will provide capabilities supporting digital content entitlement and digital marketing services, including online customer acquisition, up-sell offer presentment and automated transactional order emails. Additionally, the company will integrate information from The Atlantic's supplemental database and digital content entitlement vendors.
"As a small publisher with big ambitions, The Atlantic looks for best-of-breed partners that can provide a modern foundation for growth. CDS Global is investing in their future, and we look forward to working with them as we evolve our print and digital subscription efforts," said Kimberly Lau, vice president and general manager for The Atlantic Digital.