CFO Magazine, Beyond the 'Business Silo'
You know you are in a good relationship if after 20 years you still have plenty to talk about. CFO magazine, which is celebrating its silver anniversary this year, keeps the dialogue with its audience fresh by adjusting to their changing needs and exploring new methods of communication.
CFO, a subsidiary of U.K.-based The Economist Group, started as a single U.S. publication and now connects with an international audience by hosting seminars, researching key industry trends, and by developing new electronic products and services.
CFO's commitment to its straightforward mission—to help chief financial officers to be better at their jobs—requires the magazine to adapt its content to reflect changing job requirements, according to Molly Meloy, CFO's vice president of marketing.
As the influence of the chief financial officer within an organization has expanded, so has the magazine's range of editorial topics. During the dot-com boom when companies were investing heavily in information technology, CFO expanded its technology coverage, and positive audience feedback resulted in the launch of the CFO IT supplement in 2003. The free quarterly broaches how technology trends such as open-source software or Internet-based telecommunications can serve a company's bottom line.
When CFO first started, the typical chief financial officer wasn't among most companies' inner circle of decision-makers, so the publication initially focused on financial matters. However, today, "the CFO is more involved in all facets of a company's operation that involve where and how money is spent," Meloy says.
Growing with Its Readers
As the typical CFO job started to become bigger, more CFOs wanted to be able to meet to discuss their changing role, and so the magazine launched a conference in 1994. The flagship conference, CFO Rising, gives leading CFOs a forum to meet annually to discuss privately and publicly the future role of a CFO. The conferences provide an educational forum for peers to share and discover best practices.