CEO Chris McMurry Talks About His Company's 50% Growth and the Value of the Tempur-Pedic
Right now we feel like we have a world-class suite of services, and honestly, we have no acquisitions in the works. We took advantage of a down market and made strategic investments then-namely in the Web and video realms-that we think will carry us for a number of years.
Through our Web group, we are launching some pure play Internet startups, and that's fun and entirely different from our core business. For instance, we launched one about 12 months ago—NameSilo.com, which is a domain registrar like GoDaddy or Network Solutions, except it is cheaper, easier and gives users domain management tools that others typically charge for. Though still a small business, it is growing very rapidly and at a rate of about 50 percent every month! We expect it to be a multimillion [dollar] producer within two years.
Also, we just launched TheOfficeProfessional.com yesterday. Another pure play Internet business. When I say "pure play" I mean that we weren't hired by a client to make the sites; they are our sites, and the business model is entirely Internet-based.
NS: For those clients who tap your company's full range of services-print magazine services, website services, video and mobile services, how do you see these various forms of media fitting together or relating?
CM: It all depends on the situation. There isn't a one-size-fits-all formula. Whatever the circumstance, the one aspect that is a universal truth is that a great content strategy has all of its tactics leveraging each other for an exponential impact. Just like two minds (working together) are better than one, two tactics (working together) are better than two tactics working separately.
NS: What are the company's biggest challenges and how are you addressing or planning to address them?
CM: The biggest challenge is always-and this will never change-finding the best and brightest talent. We've been named a top 10 Best Place to Work in the U.S. for five straight years, so we're doing a good job already in finding the best and brightest ... but, just like the New York Yankees, we can always use more superstars since people fuel success.