Coldwater Creek Moves to Scene7's e-Catalog Solution
Novato, Calif. -- August 11, 2004 -- Scene7, provider of the leading rich media platform to grow revenues and enhance visual communications - while automating media production and delivery, announced that Coldwater Creek Inc. (Nasdaq: CWTR) is utilizing Scene7's self-service 'do-it-yourself' ASP eCatalog solution for its online print catalog publishing and viewing, enhancing the shopping experience for its online customers and extending its multi-channel reach.
"Scene7's self-service ASP eCatalog solution is helping us deliver our print catalogs to our online customers - giving them a familiar, intuitive way to shop for our products," said Christine Laczai, VP, Internet Division. "We expect this added functionality to enhance the cross-channel shopping options available to our customers."
After evaluating other full-service online catalog offerings, Coldwater Creek originally selected Scene7's full service, hosted eCatalog solution for the creation, publishing, and hosting of eCatalogs. Scene7's flexible deployment options - full-service, self-service, or license - enabled Coldwater Creek to choose the plan that fit its immediate needs, while having the ability to change as its business requirements evolve. After meeting with the Scene7 Client Services team to determine the project scope, timeline, and deliverables, Coldwater Creek provided Scene7 with PDF versions of its print catalogs. The Scene7 project team was responsible for the entire eCatalog production process including ordering each page, creating hotlinks to product pages on Coldwater Creek's Website, testing all pages and links for quality and functionality, and publishing the finished eCatalog to Scene7's hosted network for final approval. The entire process took less than a week. Coldwater Creek's customers can browse the published eCatalog right from Coldwater Creek's Website, with the ability to flip pages, zoom in on product details, mark items with Scene7's 'sticky notes' feature, and purchase items directly from the eCatalog.
Scene7's eCatalog full service solution has improved the shopping experience for Coldwater Creek without using their in-house resources. The eCatalog solution has given their customers an additional channel to purchase Coldwater Creek products in a familiar, easy-to-use format. In addition, Coldwater Creek is able to re-purpose existing print catalog materials, extending the use of these assets and delivering clear, consistent branding to its e-commerce Website.