Audit Report For Bonnier Title First to Include All Platforms
Bonnier's Popular Science has become the first magazine to be audited with the Audit Bureau of Circulation's Consolidated Media Report, a new reporting system designed to present circulation data for an entire media brand across print and digital platforms.
The reports attempt to reflect unique product mixes not represented by ABC's traditional Publisher's Statements and Audit Reports. The customizable reports can include metrics for apps, website views, digital editions, e-newsletters, text alerts and social media, as well as for print readership.
"Our goal at Popular Science is to produce credible, compelling content that's easily discoverable for consumers across any platform or any product that they might be reading, viewing or using," Gregg Hano, Bonnier Technology Group vice president and group publisher, said in a press release.
Popular Science's CMR includes total average circulation for the print magazine, circulation for its iPad edition, website page views and unique visitors, Twitter and Facebook users, e-newsletter deliveries and iPhone app page views.
In an earlier interview, Hano told ABC the reports were a "strong move in the right direction for brands" and provided transparency for publishers looking to sell the benefits of advertising on multiple platforms.
The reporting system has been used successfully by nearly 30 newspapers, such as the Honolulu Star-Advertiser and Tampa Tribune, according to ABC's website.