Consumer Reports Puts Decision in Buyers' Hands
INBOX: Any thoughts to add to the functionality—such as by allowing consumers to contribute instant reviews themselves upon, say, seeing a product demo in a store?
STEINBRINK: We're evaluating several potential additions, and will undoubtedly expand the product over time. We think user reviews of in-store experiences would be really helpful.
INBOX: What are you expecting revenue-wise from this?
STEINBRINK: We're expecting fairly modest revenues from the mobile Web in the early going because the price points are comparatively low and the carriers take a hefty slice. But we hope it becomes a valuable addition to a ConsumerReports.org subscription and drives retention. With almost 3.3 million subscribers, a small boost in retention translates into significant revenue.