Cosmo and EYE Spring Forward for Fashion
NEW YORK, NY, Apr 30, 2012—For the first time ever, leading mall media provider, EYE (@EYE_OutofHome), has partnered with Cosmopolitan, the world's largest-selling young woman's magazine, for a Spring Fashion campaign in top malls across the US this April.
The promotion features exclusive Cosmo content running across shopping malls in the top 20 DMA's. The campaign provides mall shoppers with the latest spring fashion trends featuring this season's most popular fashion and accessory ideas.
"The mall is a great place for shoppers to find out about spring fashion trends and we're happy to work with EYE on this campaign," says Jo Bray, Executive Director, Integrated Marketing at Cosmopolitan. "Not only are we able to reach more readers, but our advertisers are able to reach consumers in a place where they can try on and purchase their products."
The month long campaign will run through May 6 in 40 properties which see over 57.5 million shopper visits on average each month. Iconic properties featuring the promotion include: The Oaks in Los Angeles, California, Roosevelt Field in New York, New York, Copley Place in Boston, Massachusetts, Dadeland Mall in Miami, Florida and Westfield Chicago Ridge in Chicago, Illinois.
Carrie Fitzmaurice Daly, Vice President of Sales at EYE USA, says, "We know spring fashion is important to mall shoppers and the advertisers who want to reach them, so this partnership was a great opportunity to compliment our advertisers' campaigns with inspiring fashion content. This program builds on trends from the magazine and brings it closer to the point of purchase, giving shoppers a last reminder of ideas they saw in Cosmopolitan."
At EYE, we understand how mall media impacts shoppers better than anyone else. With over 300 malls covering over half of the top centers in the top DMA's, we offer both hyper-local targeting and national coverage in some of America's most iconic retail environments. We are number one in the US for mall media solutions. Our diverse offering of backlit posters, high definition digital screens, mobile connectivity and banners means we can create a customized and integrated solution for every marketing challenge.