Darhil Crooks Joins The Atlantic as Art Director
Darhil Crooks, formerly creative director at Ebony and Esquire, has joined The Atlantic to oversee art direction across the brand's myriad platforms. The job includes guiding the look of the print magazine, website and successful Web properties The Atlantic Wire and The Atlantic Cities.
Art direction duties had been temporarily overseen by design firm Pentagram, which produced the much-talked about "What, Me Marry?" cover in November. Crooks brings experience in cover-to-cover magazine redesign and app development. His work at Esquire garnered consecutive ASME nominations for design in 2010 and 2011, including for best mobile edition. Esquire also received a 2007 Magazine of the Year nomination from the Society of Publication Designers.
"Darhil's imagination and passion for ideas-driven work make him the perfect creative force for The Atlantic," Atlantic Editor in Chief James Bennet said in a press release.
Asked about hiring a cross-platform designer, Bennet said the goal is brand consistency.
We're not at all interested in creating look-alike products," he told Publishing Executive. "But we do want a consistent underlying aesthetic for The Atlantic brand, just as we aim for all our writing, on whatever platform, to convey the intelligence and energy that is at the core of The Atlantic."