Data-Driven Marketing: Getting in the Game
Editor's Note: Publishing Executive's sister publication Target Marketing is hosting a free webinar on March 24th titled Data-Driven Marketing: Getting in the Game. The webinar will educate attendees on how to utilize data to personalize the customer experience, how data can be leveraged to acquire new audience, and what tools companies should invest in to better track audience insights. The webinar will feature leaders from marketing strategy companies Intelisent and Progressive Impressions International. Although the webinar is geared toward marketing professionals, the lessons are applicable to the publishing industry. The complete webinar description is below.
Some say that marketers today are drowning in data, but starved for information. Today’s consumers expect a flawless experience that delivers personalized content via the appropriate channel. This webinar will discuss how marketers are effectively leveraging data and transforming it into insight that can be used to effectively market to customers. Industry experts will share trends in critical customer communications and how companies are building data-driven strategies to deliver a personalized customer experience that prompts action. Join InfoTrends’ Group Director, Barbara Pellow and panelists as they discuss the trends in data-driven marketing and share best practices.
In this webinar you will learn about:
- Consumer expectations for a personalized experience
- Organizational challenges in a data driven world
- Data sources being aggregated to make communications more relevant
- How data is being leveraged for new customer acquisition as well as retention
- Tools and techniques for data analytics and predictive modeling
- Staffing considerations or partnerships to participate in a data driven world
Come to this session armed with your questions. You’ll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by: Canon Solutions America
Speakers: Chris Bennett, Chief Operating Officer/Chief Solutions Architect, Intelisent and William Soddy, VP, Product Development, Progressive Impressions International