Drupa Innovation Park 2012 to Provide Smart Solutions for Media Industry
In cooperation with adf (Arbeitskreis Digitale Fotografie e.V.), the Digital Imaging Park will present live photo shoots and impressive digital imagery as well as digital printing solutions of outstanding quality, color fidelity and production speed. Quatographic Technology GmbH is one of the world’s leading providers of calibration and color management solutions for pre-press, design and photography. Apart from the hardware-calibrated Intelli proof monitors, its range of products also includes printer calibration and soft-proof applications.
Elpical will showcase “Organic Imaging”, its latest line of products, in the Digital Imaging Park. This solution offers an automatic image improvement feature in every application environment. John De Jong, Managing Director of Elpical Software, explained: “The basis of our solution is the Claro technology that is also used by BBC Worldwide and supports entry-level users in the low-price category. Our easy-to-use interface is professionally designed and quickly provides our customers with high-quality results.”
The Print meets Mobile Park will offer state-of-the-art solutions and ideas that are shaping the future of modern communication. Applications such as Mobile Tagging, the integration of QR codes and augmented reality solutions for the printing solutions of the future will all be presented here. Among many other exhibitors, the newcomer PAD Publisher from Munich who has developed a fast, straightforward tool enabling any user to publish on the iPad will participate
In the Asset Management Park solutions will be shown that systematically display database contents and documents, either on paper or any other media channel. One example is the company Aproove, which offers a rapid online approval solution for online proofing, collaboration, document access and approval with around-the-clock availability that can also be integrated in previously existing workflows.
Various aspects of marketing and communications will be displayed in the Marketing Solutions Park. They include tools and solutions for targeted communication and campaign management for diverse advertising opportunities combined with varied media. One of the exhibitors in this theme park will be the company MEHRKANAL. “We offer a Marketing Management System (MMS), which is deployed by many well-known corporate brands and their sales partners such as Ford, Jaguar, Tamaris, Iveco, Intersport, Claas and Stihl. Our web-based and modularly built Marketing Management System solution enables corporate brands to plan, control and analyze the regional marketing of their sales partners,” remarked Markus Plaum, Managing Director of MEHRKANAL.