Dwell Media Launches Digitally Shoppable Special Issue with AHAlife and MasterCard
“The obvious benefit to the designers is that it exposes our work to Dwell's broad, design-savvy audience,” said wallpaper designer Avery Thatcher. “I think that the Dwell audience is also going to enjoy the fact that the collection itself is presented in a boutique style - they won't have to scroll through pages and pages of similar products. Every product in this collection has a voice of its own.”
“Having a brand like Dwell promote young designers helps validate their work, which is hugely important,” says designer Matthew Plumstead, a recent Cranbrook graduate whose Clip Tree has just gone into full production. “The reach of Dwell into people's lives far exceeds anything a young designer could hope for. But to sell their work as well is icing on the cake. It removes large barriers (chief among them, inertia) between the buying public and the designer.”
The new special issue continues Dwell’s longstanding mission of bringing good design to everyone, anytime, anyplace and in any form….and now on any device!
About DWELL MEDIA, LLC
Dwell Media is the parent company of Dwell magazine, Dwell Digital + Mobile, Dwell on Design events, and the Dwell Homes Collection. Founded in 2000 by Lara Deam, Dwell has received countless industry awards and is widely regarded as a leading voice in the modern design movement. Championing a philosophy that is idea-driven and sensitive to social and physical surroundings, its enduring passion for design leads a passionate community of design-seekers to be “At Home in the Modern World.” Learn more at www.dwell.com.
About AHAlife Holdings, Inc.
AHAlife.com connects the best the world has to offer to the most discerning individuals from around the globe. Founded in September 2010 by MIT engineer-turned commerce and media industry expert, Shauna Mei, AHAlife.com received wide media acclaim hailing its full price full value business model and being ahead of the major industry trend merging content, curation and commerce. The mission was to create a sustainable platform delivering the most unique items directly to a global audience of intelligent, sophisticated consumers. AHAlife.com’s garnered an extensive curator network including tastemakers such as chef Daniel Boulud, model and philanthropist Petra Nemcova, trendsetter Olivia Palermo, filmmaker Wendi Murdoch, and spiritual adviser Deepak Chopra. The unparalleled offering of hand-selected products ranges from beauty to fashion, technology, food and home décor and are all united by their superior quality, unique provenance and innovation.