Dwell Media Launches Digitally Shoppable Special Issue with AHAlife and MasterCard
Layar connects our digital lives with the physical world. The Layar app, available for iPhone and Android, has been downloaded more than 26 million times, making Layar the world market leader in mobile augmented reality (AR) and interactive print. The Layar Creator, a self-service drag-and-drop AR campaign builder, is the easiest and most versatile tool for publishers using interactive print to enhance their publications with digital content, including videos, Facebook "Like" buttons and direct purchase links. Layar was founded in June 2009, and is based in Amsterdam, The Netherlands. The company’s shareholders include Intel Capital, Sunstone Capital and Prime Ventures.
Source: Press Release