Editor's Note: Esquire Named Publishing Innovator of the Year
Publishing Executive magazine has named Hearst Corp.'s Esquire magazine Publishing Innovator of the Year in magazine publishing. The men's magazine will be honored at an awards dinner to be held Monday, March 23, during the 2009 Publishing Business Conference & Expo at the New York Marriott Marquis Times Square.
Esquire was singled out for being the first U.S. magazine title to use electronic ink on its cover. Its October 2008 issue, celebrating the magazine's 75th anniversary, featured 100,000 newsstand copies whose cover flashed "The 21st Century Begins Now" in e-ink.
"For the last few years, we've been trying to do things with the print medium that have never been done before," says Esquire Editor-in-Chief David Granger. "The e-ink cover on Esquire's 75th anniversary issue was our most ambitious -- and clearly the most insane -- attempt in that vein. We're thrilled to have our efforts and the efforts of the dozens of people in Hearst manufacturing and their vendors recognized by Publishing Executive magazine."
"It was a unanimous decision to name Esquire as Publishing Innovator of the Year," says Noelle Skodzinski, Publishing Executive editor in chief. "Esquire's use of e-ink on its 75th anniversary cover was truly industry-leading -- it is this type of innovation in publishing that helps move the industry forward."
Visit PublishingBusiness.com to purchase tickets to the Publishing Innovator of the Year awards dinner (click on "Events").