Report: Time Inc. Developing Its Own E-reader
Is Time Inc. looking to cash in on the surge in popularity of e-readers? Could the publishing giant currently be developing its own digital device? These questions are suddenly relevant in the wake of a report yesterday by NBC Bay Area.
NBC Bay Area's Owen Thomas reports that he obtained an internal Time Inc. document disclosing the company's desire to be able to compete with the Amazon Kindle and other e-readers by the end of 2009. The document-a PowerPoint presentation from June 25-indicates Time's expectation to announce a device before the end of the year, according to Thomas. He also reports that handwritten notes suggest Time has had talks about the device with other publishers including Hearst, Meredith and Conde Nast.
Multiple Time Inc. sources are denying the claim, however. Time Inc. spokeswoman Dawn Bridges told Thomas, "We're speaking with a number of hardware and software companies as well as other content companies about various projects. At this point, we don't have anything else to say."
A senior executive heavily involved with Time Inc.'s technology efforts tells Publishing Executive that he is unaware of any such strategy. And the company said back in March that it had no desire to develop its own e-reader at the same time Hearst announced its plans to do just that.
[This article first appeared in Publishing Executive Inbox, a free, weekly e-newsletter from Publishing Executive available to magazine publishing executives by subscribing here.]