Editor's Note: Something Old & Something New
In "The Innovators" special feature, we hear from Ken Olling, the co-founder of Katachi, an interactive iPad magazine based in Norway. Where many techies argue that digital magazines should be more web-like, Olling emulates the way print content is optimized for the medium. He thinks content made specifically for tablet is more valuable to users and hence more likely to draw paying customers in the long run: "We went back to the traditions of print and we said, 'This is a fantastic way of doing it. It's been very effective and readers like it.' We wanted to take that approach and apply it to interactive, apply it to digital."
Similarly, teen magazine Rookie takes a cue from the old to create anew, defining itself as an online magazine because it publishes content with monthly themes. Meredith Agrimedia group publisher Scott Mortimer shares that while his group is keen to the technology needed to reach "connected farmers," they continue to be innovative with print, producing thousands of targeted versions of each issue of Successful Farmer. And we also hear how Reader's Digest continues to reinvent itself
for the splintering digital world.
Katachi's Ken Olling graces our cover this issue not because he runs a magazine with the richest pedigree or largest subscriber base but because he typifies reinvention and recognizes the need to cut through the noise-as publishers have always done-with clear, well-devised and designed content, using tools old and new. In essence: to communicate.
As always, I invite you to share your story or rebut our views.
Denis Wilson, Editor-in-Chief | firstname.lastname@example.org | @denis_philly
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.