The Atlantic's Elizabeth Baker Keffer Promoted to Senior Vice President/Group Publisher of Live Events for Atlantic Media Company and President of QuartzLIVE
"We have been able to expand The Atlantic's editorial reach by producing events that showcase the vigorous exploration of ideas and provocative discussion for which the brand is known," said Keffer. "Our team will apply the same meticulous care and high standards to Quartz's events, which will focus on global business and take place around the world."
Before becoming President of AtlanticLIVE, Keffer was publisher of The Atlantic and Executive Vice President of Atlantic Media Group, where she oversaw all advertising, marketing, and corporate partnerships at The Atlantic, National Journal, CongressDaily, and Government Executive. Prior to Atlantic Media, Keffer worked for 16 years at the Advisory Board Company and the Corporate Executive Board—two sister companies in the business research and consulting field, where she served as Executive Vice President and Chief Marketing Officer, and managed marketing strategy, revenue growth, and international expansion of those firms.
Keffer assumes her new role immediately and will continue to be based in Atlantic Media Company's Washington, D.C. headquarters.
ATLANTIC MEDIA COMPANY is a global media company with a diverse array of media brands and services aimed at an influential audience across all sectors---consumer, business, media, and government. Its properties engage audiences across multiple platforms; online, mobile, print, video and live events. Atlantic Media Company has been recognized nationally as a leader in transforming all of its products into digital-first brands.
Source: Press Release