Entertainment Radio Network Partners With Source Interlink Media
(Press Release) LOS ANGELES, December 16, 2010—Alan Taylor, CEO of Entertainment Radio Network (ERN), a media company boasting a roster of nationally syndicated radio programs based on some of the most established magazine brands in the U.S., announced today that beginning on January 1, 2011, ERN will add 8 new weekly radio shows to their line-up. Under a strategic partnership with Source Interlink Media (SIM) and it's division, the Motor Trend Automotive Group (MTAG), home to the nation's leading automotive, lifestyle and enthusiast editorial brands, ERN offers loyal readers of popular titles greater media access to their preferred interests.
With the new partnership, ERN's programming will increase substantially to a total of 13 weekly radio programs. Under the SIM and MTAG agreement, new shows include: Motor Trend, Truck Trend and Motor Trend Classic (under one program with three one-hour blocks), Motorcyclist, Car Craft, Rod & Custom, Circle Track, 4 Wheel & Off-Road, SLAM and Street Rodder.
"We are thrilled about the partnership with Source Interlink Media," said Alan Taylor, CEO of ERN. "According to /The State of the News Media's Annual Journalism Report/, 53 million people tuned in to talk radio stations each week in 2009. That was up from 48 million in 2007, which means talk radio reaches 17% of the U.S. population! ERN's ability to make magazine brands come to life on-air creates a new kind of lifestyle programming perfectly situated in this growing media platform."
This new kind of programming offers loyal readers expanded lifestyle content that is accessible through the radio shows, podcasts, videos, iPad, iPod Touch and iPhone apps, providing fans the ability to access up-to-the-minute information on the go.
"Source Interlink Media is very excited about the relationship with Alan Taylor and ERN," Jacqueline Blum, Senior Vice President of Business Development for Source Interlink Media, said. "With the creation of a fresh format and content for our magazine brands, we see this relationship as yet another excellent opportunity to engage with our passionate consumers wherever they are, whenever they want."
Taylor, a 30-year broadcast veteran and widely recognized automotive expert, and true automobile aficionado, served as the original host of Motor Trend Radio. "Bringing Alan on to host Motor Trend Radio is another step in the evolution of our multi-media brand platform," said Ira Gabriel, Executive Vice President and Group Publisher of the Motor Trend Automotive Group. "Motor Trend Radio is an extension of the MTAG brand and through Alan's work we will continue to communicate our expertise, credibility and authority within the automotive space to our audiences."
ERN's focus is to become a nationally known leader in lifestyle programming by merging a successful cross-platform media strategy with Source Interlink Media's prominent portfolio. This will provide true organic brand integration and stronger consumer relationships.
Entertainment Radio Network is a content, talent and media company. We represent some of the most recognizable and respected brands in America in the most sought after and passionate consumer segment categories. From automotive to consumer electronics to home improvement, we strive to create unique and compelling entertainment for our content distribution partners in both conventional broadcast and new media outlets. We also partner with "best of brand" companies in creative and mutually rewarding marketing and branding campaigns that seamlessly integrate across media platforms and programming lineups.
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications and 90 websites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.
About Motor Trend
Motor Trend, part of Source Interlink Media, LLC was founded in 1949 and has a circulation of 1.1 million and a total readership of 8 million. Internationally recognized as one of the leading brands in automotive publishing, MOTOR TREND comprises Motor Trend Magazine; the award-winning website motortrend.com; Motor Trend Radio; Truck Trend; Motor Trend Classic; Motor Trend International Auto Shows; Motor Trend en Espanol; and the renowned Motor Trend Car, Sport/Utility and Truck of the Year Awards program.