ESPN: The Magazine Gives Basketball the Comic Treatment
INBOX: Did you give them a fair degree of guidance as far as type of art/concepts utilized or let them have free reign?
BELSKY: We gave them detailed story lines for each team from a basketball, season-preview perspective, then left it to them to align these plot points to their characters and worlds.
INBOX: Is Marvel promoting it as well?
BELSKY: Yes, on their site and via Twitter.
INBOX: Will anything further be done with these "covers" (e.g., sold at team's stadiums)?
BELSKY: No, we have no plans to use the "covers" beyond their editorial context in the NBA season preview.
INBOX: What's the response been from readers? The teams? The players?