Fairchild Fashion Media Announces Acquisition of Fashion Networks International LLC
NEW YORK, NY – Tuesday, May 15, 2012 – Today, Fairchild Fashion Media (FFM) President and CEO Gina Sanders announced the acquisition of Fashion Networks International LLC (FNI). FNI is a next‐generation global media enterprise co‐founded in 2011 by Christian Remröd and Elin Kling based on the success of Fashion Networks Scandinavia, a company they founded in 2009.
FNI is best known for NowManifest, a curated blog portal connecting audiences to the most prominent voices in the fashion blogosphere including Anna Dello Russo, Bryan Grey Yambao (BryanBoy), Rumi Neely (Fashion Toast), Industrie Magazine, Derek Blasberg (Mr. Blasberg) and Elin Kling (Style by Kling). The NowManifest platform now attracts 1.2 million unique visitors/month.
Co‐founder Christian Remröd will join the FFM executive team as Managing Director, NowManifest and Fairchild Fashion Media Business Development. In this role, Remröd will oversee product and development for NowManifest. In addition, he will work with FFM’s existing leadership to incubate fresh digital concepts for current and new businesses.
Gina Sanders said of the acquisition, “We are thrilled to welcome Christian Remröd and Fashion Networks International to Fairchild Fashion Media. This acquisition furthers our mission to deliver an insider perspective to the global fashion community, while offering exciting new functionality and meaningful scale.” "We are extremely excited to join Fairchild Fashion Media, both to expand NowManifest and to develop future tools and businesses,” said Christian Remröd. “This acquisition validates our model of building a collective and relevant voice for a new generation of increasingly influential online fashion writers and their readers.”