Fast Stats: Industry Statistics You Can Use
TABLETS AND MAGAZINES: HAPPY TOGETHER
A recent study confirms what many already suspect: Tablet and e-reader ownership boosts magazine reading. 90% of survey respondents say they consume as much or more magazine content compared to before buying a mobile device; 66% plan to read more digital editions, and 63% want more magazine content in digital form. They're also generous: 86% say they want to share issues or articles with friends.
The study, which drew from a pool of more than 75,000 mobile device owners in the United States who say they use magazine-branded apps, indicates mobile consumption is drawing people away from print—but not overwhelmingly so. 48% of respondents report reading fewer copies of printed magazines since they started reading in electronic form, while 40% say they read the same amount. Only 12% of respondents report reading more copies of print magazines.
Still, 46% of respondents report reading more magazines overall (in print and electronic form) than they did one year ago.
Source: Magazine mobile reader survey conducted by Affinity for the MPA, released Nov. 2011.
NEW DEVICES LIGHT A FIRE
From mid-December 2011 to early January 2012, the share of U.S. adults who own e-readers and tablets nearly doubled, according to a Pew research study. Over this period, tablet ownership increased from 10% to 19%. E-reader ownership also grew from 10% to 19%. Some adults own both devices; so the percentage of adults owning at least one of these devices is higher, growing from 18% to 29%.
The reason for this holiday surge? A dramatic market shift triggered by the release of new, lower-priced tablets and e-readers, the study concludes. The release of the Amazon Kindle Fire and Barnes & Noble Nook tablets, as well as e-readers for less than $100, put these devices in reach of legions of consumers unwilling to shell out $500 for an Apple iPad.
Source: Pew Internet and American Life Project study, released Jan. 2012
IT'S FUN TO BE FEATURED
Exposure in the Android Market's "Featured Apps" section equaled skyrocketing downloads for several previously low-key or new applications over the 2011 holiday season. RunKeeper, a newly-launched fitness app, saw a 637% increase in downloads since November after it was featured in the Android Market's "Health & Fitness" section for a few days. Making its debut as an Android Market featured app on Christmas Eve, photo-sharing tool Lightbox enjoyed more than 500,000 downloads in one week. (It took three months for the app, which now has over 1.5 million downloads, to reach its first 500,000.)
Source: TechCrunch, "Android Market's 'Featured Apps' Seeing Explosive Download Numbers," published Jan. 2012.