Would you admit not being able to live without your smartphone? Over two-thirds of respondents to a recent survey by the Online Publisher's Association did just that.
The survey, conducted online with 2,540 people in March, found that 96% of smartphone users downloaded apps in the past year, averaging 36 apps each. Many are willing to buy, too: 24% report purchasing content for smartphone viewing. 54% of multiple device owners say smartphones are their preferred media device, though they enjoy hopping devices; 84% identify themselves as "three-screen multi-taskers."
What are they doing all this activity on? 46% are browsing and buying on Android phones; 35% are on iOS, and Blackberries come in a distant third at 16%, followed by "other."
Source: "A Portrait of Today's Smartphone User" study by Online Publisher's Association with Frank N. Magid Associates, Inc.
A survey of over 1000 people from the Reynolds Journalism Institute found that a majority of people still value professional news gathering, though opinions vary slightly based on how news is consumed. 61.8% of mobile users and 64.9% of non-users say they prefer news stories produced by professional journalists, while 74.2% and 71.7% believe journalists play an important role in society.
37.9% of mobile users expect to get all their news through mobile in 10 years, while 31% of non-mobile users believe this will be the case.
Source: RJI's Mobile Media Consumption Survey, conducted March 2012.
Apple Gets big chunk of 'edit credit'
Unless you've been asleep since, oh, 1997, you're probably aware of the massive amount of media coverage lavished on a company called Apple. Consultancy firm Magazine Radar has quantified this trend, tracking mentions of Apple and its various products in MPA member magazines, which it calls 'edit credits.' The top 7 magazines showering love on Apple (see chart below) may surprise you (what, no Wired?) but they testify to the company's pervasiveness in our culture. Magazine Radar also discovered that media love is not necessarily returned: Apple has not run a print or Website ad for its iPad in an MPA member magazine since July 2011.